Job Title: Marketing Manager of Shubbak: A Window on Contemporary Arab Culture
Location: Shubbak, London
Reports to: Executive Director and Artistic Director
Salary: £27,000 pro rata
Start date January 2019 or as soon as possible
Term: 7 months (with a review after 3 months) – January until end of July 2019
Hours: 18.75 (2.5 days a week)
Shubbak, the UK’s largest festival of contemporary Arab culture, is recruiting a Marketing Manager to develop and manage Shubbak’s marketing and PR work leading up to and including the 2019 Festival. This post will sit at the heart of the organisation, working across multiple projects and developing new and exciting marketing potential for our work as we build towards the 2019 festival. This role requires excellent communication, organisational and administrative skills, and previous experience in developing marketing campaigns is required.
Shubbak is entering a crucial and exciting period of organisational growth following the successful delivery of the 2017 festival and new NPO status from Arts Council England. The role Marketing Manager is a new and dynamic position within the organisation, and as such amendments may be made to reflect changing and evolving needs of the organisation. During peak project periods, it may also be necessary for you to take over some duties normally performed by colleagues. Any such alternative work will be suitable and appropriate to your skills. The majority of work will take place between Mon – Fri, 9am – 6pm, but this job also requires occasional availability for work at weekend, evenings and unsocial hours.
Shubbak is Europe’s largest festival of contemporary Arab culture. Our 2017 festival took place across London over 16 days in more than 30 venues, with over 60 events reaching over 50,00 people. Media coverage included BBC Radio 4’s Front Row, The Guardian’s Top 10, Time Out’s pick of the week and more, along with partnerships including the Royal Opera, Southbank Centre and Barbican. Principal partners for the 2017 festival were Arab Fund for Arts and Culture, British Council, A. M. Qattan Foundation and Arts Council England. The festival had significant audience success, with one night enjoying 5 simultaneous sold out events on the same night and was met a strong critical response include a number of 4-star reviews and highlight listings, as well as new venue partnerships, increased engagement work and increased national reach.
Since the 2017 festival Shubbak has now become a National Portfolio Organisation with Arts Council England, and is building towards the 2019 festival, to take place in July 2019 at venues across London.
The Marketing Manager shall perform the following tasks or duties:
- Manage and deliver all Shubbak external facing marketing. This includes website, social media and Shubbak print material such as brochures and fliers
- Develop a marketing and communications strategy for Shubbak, which will include the development of a unified voice and working with partner venues to maximise income
- Brochure: write all copy for Shubbak brochure, collate and develop images and collateral, lead on relationship with designers on developing brochure, work with printers and distributors.
- Website: write all copy for website, collate and develop images and collateral, work with Shubbak website designers on website relaunch, create new original content for Shubbak blog
- Social Media: Develop and deliver Shubbak social media strategy across platforms including Facebook, Twitter, Instagram and YouTube
- E-Newsletters: Manage and deliver Shubbak’s e-newsletter communications
- Develop key analytics for all online marketing
- Write all other marketing copy and collate all marketing resources
- Manage relationship with Shubbak’s PR consultants – work on development of all press releases and press enquiries for Shubbak
- Identify potential marketing opportunities, partnerships and collaborations
- Recruit and manage marketing interns and volunteers
- Manage and develop Shubbak’s photography and videography
- Manage the marketing budget.
- Work with each partner to agree branding and visibility at venues and individual events
- Write final marketing report
- Research audiences for individual events and develop specific audience development strategies
- Manages Shubbak’s relationship with the Audience Agency and external evaluators.
- Attend relevant meetings as and when identified by the Artistic Director and/or Executive Director
- Act as an ambassador for the Festival and its representatives.
- Contribute to board papers as requested
- Ensure activities are compliant with all company policies
- Ensure a safe working environment is maintained at all times with particular regard to the health, safety and welfare of audience, participants, volunteers, artists and yourself
- Assist the Executive Director, Artistic Director and Programme and Engagement Producer in all aspects of their roles relevant to the above
- Any other reasonable duties as required
Skills and experience
The Marketing Manager will have at least 3 years experience in working in arts and culture, with a focus on marketing artistic projects or events.
- A minimum of three years of working in arts and culture
- Experience of marketing artistic projects
- Excellent written and spoken English
- Experience in working with social media
- Experience in website content management systems
- Excellent administrative skills with strong attention to detail
- Ability to work some evenings or weekends
- Understanding of issues relating to diversity & access
- Excellent written and spoken Arabic is desirable
- Knowledge of the Arab arts sector is desirable
- Experience of marketing international artists is desirable
- Experience of managing budgets is desirable
You must be eligible to work in the UK to be considered for this role.
To apply please send the following:
- cover letter of no more than 2 pages outlining how you meet the criteria for the post
- contact details of 2 referees
to firstname.lastname@example.org with ‘Marketing Manager’ in the subject.
Deadline for applications
Midnight, Monday 26 November 2018
We aim for interviews for shortlisted candidates to take place in week commencing 3 December. Interviews will take place at The Arab British Centre, 1 Gough Square, EC4A 3DE, UK
Please note that due to limited resources we will not be able to inform candidates who have not been selected for interview.