3EIB Fashion Pop-up: SWAG from SWANA

Join us throughout Shubbak's opening weekend as 3EIB takes over the Queen Elizabeth Hall Foyer at Southbank Centre with a curated pop-up by 3EIB, showcasing a handpicked selection of independent fashion brands from South West Asia and North Africa.

Featuring 30 brands from across the region – most showcasing in London for the very first time – this two-day takeover spans everything from cutting-edge ready-to-wear to affordable streetwear.

Designers come from around the world to share their craft, cultures and the stories behind each piece. Take the rare chance to meet the makers and experience the energy of a truly global creative community.

Beyond fashion, 3EIB is carving out space for joy, connection and collective renewal with breakout areas featuring board games, Huq That henna and conversation corners by Culture Mocktail – along with a few other surprises, all set to sounds from the region.

Come for the clothes, stay for the community vibes. Stay, play, and connect with the community through a variety of classic, Arabic and Y2K games – all set to sounds from the region!

Commissioned by Shubbak Festival and curated by 3EIB.